This was initially posted at: http://www.nature.com/spoton/2013/04/social-media-for-science-outreach-a-case-study-that-social-media-thang/ as part of a series of case studies exploring how academics use social media. Jon began university life as a geologist, following this with a treacherous leap into the life sciences with a course in biodiversity and taxonomy. Now undertaking a PhD in tetrapod biodiversity and extinction at Imperial College London, […]